Figure 2
The horizontal axis is labeled “Anticipated Guilt” and ranges from negative 2.0 to 2.0 in increments of 0.5 units. The vertical axis is labeled “Purchase Intention” and ranges from negative 1.0 to 1.0 in increments of 0.5 units. A legend box in the upper-left corner maps three linear series: a blue line for “Low M D (negative 1 S D)”, an orange line for “Mean M D”, and a green line for “High M D (positive 1 S D)”. All three lines intersect exactly at the center coordinate origin (0.0, 0.0). The data from the graph is as follows: Low M D (negative 1 S D): The line begins at (negative 2.0, negative 1.18), linearly increases sharply passing through the origin (0.0, 0.0), and terminates at (2.0, 1.18). Mean M D: The line begins at (negative 2.0, negative 0.80), linearly increases passing through the origin (0.0, 0.0), and terminates at (2.0, 0.80). High M D (positive 1 S D): The line begins at (negative 2.0, negative 0.42), linearly increases at a flatter slope passing through the origin (0.0, 0.0), and terminates at (2.0, 0.42). Note: All numerical data values are approximated.Simple slope for moderation effect of moral disengagement (MD). Source: Author's own work