Figure 1
A diagram of a PLS-SEM model illustrating the relationships between different factors influencing recommendation and offering intentions. The model includes several key components: Experience, Prosumer Status, Gender, Age, Type of Community, Recommendation Intention, and Offering Intention. Experience is connected to Prosumer Status through hypothesis H1. Prosumer Status is linked to Recommendation Intention via hypothesis H2 and to Offering Intention through hypothesis H4. Gender and Age influence both Recommendation Intention and Offering Intention through hypotheses H6, H7, H8, and H9. Type of Community affects both Recommendation Intention and Offering Intention through hypotheses H10 and H11. Experience also directly influences Recommendation Intention and Offering Intention through hypotheses H3 and H5 respectively.PLS-SEM model and hypotheses