Figure 2
A table with two columns and multiple rows. The first column lists indicative quotes from various individuals about corporate heritage practices, while the second column provides the corresponding open codes that categorize these practices. The table includes quotes from different professionals such as CEOs, marketing managers, and delegates, highlighting themes like preserving historical competencies, re-actualizing historical competencies, and making the company appealing. The table aims to illustrate how corporate heritage is perceived and managed within different organizations.From quotes to open codes. Source: Authors’ elaboration