Figure 2
The image contains two violin plots. The top plot shows the distribution of agreement scores for smokers across different factors such as product, price, place, and promotion. The bottom plot shows the same for non-smokers. Each violin plot displays the distribution of responses, with the width indicating the density of responses at each score level. The factors are grouped into categories, and the average scores for each category are also displayed. The agreement scores range from 1 to 5, with higher scores indicating greater agreement. The plots allow for a visual comparison of how smokers and non-smokers differ in their responses to various questions related to product, price, place, and promotion.Violin plot of the smoker and nonsmoker clusters for each item