Figure 4.
A text box discussing the evolution of LendingClub and P2P credit.A text box with the title Case Insight: LendingClub and Evolution of P2P Credit. The text discusses how LendingClub, founded in 2006, pioneered alternative lending by connecting borrowers directly with investors through a digital platform, bypassing traditional banking intermediaries. It highlights the challenges faced due to funding and liquidity shocks, leading LendingClub to acquire a traditional bank charter to secure structural resilience. The text also mentions the analytical truth that disruptive innovation often requires re-integration into traditional institutional frameworks for long-term survival.

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