Figure 1
A line graph compares perceived greenwashing for greenwashing literacy and no greenwashing literacy under executional greenwashing and control conditions.The horizontal axis compares greenwashing literacy with no greenwashing literacy. The vertical axis plots perceived greenwashing from 1 to 7 in increments of 1. The executional greenwashing line decreases from about 5.8 for greenwashing literacy to about 5.4 for no greenwashing literacy. The executional greenwashing control line decreases from about 5.2 for greenwashing literacy to about 4.7 for no greenwashing literacy. The executional greenwashing condition remains about 0.6 to 0.7 points above the control condition across both literacy categories.

Main effects of greenwashing literacy and executional greenwashing on perceived greenwashing

Source: Authors’ own work

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