Figure 1
The diagram is structured as a circular flow with five stages around a central element labeled AI iteration. The stages are arranged in a clockwise manner. Stage 1 is labeled Data-enabled reach and salience, indicating AI-powered reach plus cognition. Stage 2 is labeled Dynamic engagement, indicating conversational AI plus interest or desire. Stage 3 is labeled Predictive conversion, indicating behavioral AI plus action. Stage 4 is labeled Co-creation-enabled relationship deepening, indicating generative AI plus conation. Stage 5 is labeled Ethical optimisation, indicating feedback plus adaptation. Arrows between the stages indicate the flow and iteration process.AI-transformed marketing communication model – the adaptive engagement loop (AEL)