Figure 1
A table with four rows and four columns comparing motivations and CSR categories. The columns are labeled Needs, Motivations, CSR categories, and an empty column. The rows are labeled Philanthropic, Ethical, Legal, and Economic. The Philanthropic row includes motivations such as contributing to economic development, meeting community expectations, self-realization, improving children's well-being, social equity, positive societal impact, environmental sustainability, and enhancing brand reputation. The Ethical row includes motivations like moral values, self-esteem, top management commitment, and ethical business culture. The Legal row focuses on avoiding misconduct. The Economic row includes motivations to maximize productivity, attract and retain talented employees, build competitive advantage, sustain long-term profitability, manage business risk, increase sales, maintain customer base, and reduce costs. Expanded pyramid of CSR