Figure 1
The diagram illustrates a conceptual model with four independent variables: Behavior Attitude, Subjective Norms, Perceived Behavioral Control, and Personal Norms. Each of these variables is connected by arrows labeled H1, H2, H3, and H4 to a dependent variable labeled Intention to Engage in Ecological Protection Behavior. The arrows indicate the influence of each independent variable on the dependent variable.Conceptual model. Source: Authors’ compilation based on literature review