Figure 1
A conceptual framework diagram illustrating the relationship between big data analytics capabilities, digital capabilities, data-driven culture, and digital transformation. The diagram shows dynamic capabilities on the left side, with two main components: big data analytics capabilities (BDAC) and digital capabilities (DC). Arrows labeled H1 and H2 point from BDAC and DC, respectively, to data-driven culture (DDC). Another arrow labeled H3 points from DDC to digital transformation (DT). The diagram suggests that big data analytics capabilities and digital capabilities contribute to a data-driven culture, which in turn drives digital transformation.Conceptual framework. Source(s): Authors’ own illustration