Figure 1
Informativeness, Accessibility, Interactivity, Personalisation, and Telepresence connect to Trust towards Hoi An destination through H one a to H one e. The same five attributes connect to Satisfaction with Hoi An Metaverse through H two a to H two e. Trust connects to Travel Intention through H three. Satisfaction connects to Travel Intention through H four. Optimism towards technology connects by a dotted moderating pathway to the relationship between Trust and Travel Intention through H five.The proposed research model
Source: The authors’