Figure 4
A simple slope graph compares the relationship between trust and travel intention at low, mean, and high optimism levels.The graph plots standardised Travel against standardised Trust from minus 1 to 1. Three lines represent Optimism at minus 1 standard deviation, the mean, and plus 1 standard deviation. All lines pass through zero and increase as Trust increases. The slope is 0.053 at minus 1 standard deviation, 0.131 at the mean, and 0.209 at plus 1 standard deviation.

Interaction plot of destination trust and technology optimism on travel intention

Source: The authors’

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