Figure 4
The table compares sustainable value drivers across six product categories: Food and Beverage, Consumer Durables, Automotive, Fashion and Luxury, and Novel Tech Circular Products. It has six rows and seven columns, including headers for Green Value, Functional Value, Emotional Value, Social Value, Epistemic Value, and Conditional Value. Each cell indicates the level of influence of these values on the respective product category, with labels such as Primary Driver, Key Influencer, Minor Factor, Prerequisite, and Baseline. Notable trends include the primary influence of Green Value on Food and Beverage, Automotive, and Novel Tech Circular Products, while Functional Value is a primary driver for Consumer Durables and Fashion and Luxury.Context-dependency matrix of sustainable value drivers. Source: Authors' own elaboration