Figure 1
Three overlapping circles represent nudging, sustainability, and digital approaches. Their shared intersection is labelled digital nudging. Barriers in traditional nudging include individual effort and collective benefit misalignment as a structural barrier, intertemporal trade-offs as a temporal barrier, and lack of immediate or observable feedback as an informational barrier. Psychological and motivational challenges include social identity tensions, emotional involvement and ambivalence, cognitive overload and reduced rationality, and low perceived personal relevance. Digital affordances enabling behavioural barrier reduction include measurability and traceability, personalisation and socialisation, and ubiquity and flexibility. Digital affordances enabling motivation and barrier reduction include user-centred choice architectures, bridging motivational relevance, reducing cognitive load, and enhancing feedback and traceability.Digital nudging at the intersection of nudging, sustainability challenges and digital affordances
Source: Authors’ elaboration from Pellegrini et al. (2022)Â