Figure 2
Three conceptual models compare make together, in sourcing, and crowd sourcing approaches by linking manufacturers, retailers, citizens, schools, institutions, and the state.The three conceptual models are arranged from left to right. The make together model links a manufacturer to a retailer and the retailer to citizens or employees with downward arrows, alongside an upward arrow from citizens or employees to the retailer. The in sourcing model shows two manufacturers connected to a retailer, the retailer connected to a school, one manufacturer connected to the school by a dashed arrow, and the school connected to citizens by a downward arrow. The crowd sourcing model places a manufacturer above multiple retailers. Institutions and third parties connect to retailers and citizens with arrows. Citizens connect to the state by a dashed arrow.

Digital nudging architectures by Pellegrini et al. (2022) 

Source: Authors’ elaboration from Pellegrini et al. (2022) 

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