Figure 1
The workflow diagram presents a sequential pipeline starting with Data Collection using Video Game Brands including Battlefield and Call of Duty sourced from an online platform, followed by Text Classification with steps Model fine-tuning, Predicting dimensions for each comment, and Model evaluation, then Correlation Analysis including Select brand advocacy dimensions, Compute correlation matrix, and Visualise with heatmap, and finally Predictive Term Analysis comprising Text preprocessing and synonym mapping, Applying logistic regression, and S H A P Analysis, with arrows connecting each stage to illustrate the progression from raw data to analytical insights.Workflow chart
Source: Authors’ own work