Figure 6
The multi-panel visualisation displays six bar charts analysing phrase level features for battlefield related discussions, including Terms predicting brand defence, Terms predicting brand positivity, Terms predicting brand appraisal, Terms predicting brand zest, Terms predicting virtual positive expression, and Terms predicting brand knowledge, with Feature on the vertical axis and Coefficient on the horizontal axis, where positive coefficients include phrases such as b f best, love game, absolutely love, felt like, map b f, and world war, while negative coefficients include phrases such as dont want, didnt play, make sense, people want, and game is n t, demonstrating how multi word expressions affect different brand perception categories.Shapley Additive Explanations analysis for Battlefield (bigram)
Source: Authors’ own work