Figure 1
A flowchart of a multi-phase research methodology. The diagram is divided into two main phases: Phase 1, labeled as Literature review, and Phase 2, labeled as Grounded theory. Phase 1 begins with a Systematic Literature Review, which leads to a reference to Denyer and Transfield 2009. This progresses to a Five-step procedure involving forming research questions, search strategy, study selection, data analysis, and result reporting. An emerging concept based on the literature review then transitions into Phase 2. Phase 2 starts with Structured data collection, which involves conducting 20 semi-structured interviews. This data source is analyzed through open coding, axial coding, and comparing of codes and memos, leading to theoretical saturation. The process concludes with Theoretical integration.Multi-phase research methodology