Figure 2
The diagram illustrates the public policy assessment of tourism consultancy contracts in Ecuador from 2014 to 2023. It is divided into three main sections: What, Why, and How. The What section includes Territorial Diagnosis, Plan and tourism product design, Infrastructure for visitors, Marketing and Branding, Digitalization and Information Systems, and Governance and Management Models. The Why section covers Economic growth and development, Competitiveness and quality, Investment and promotion, Capacity Building, Social and Cultural Inclusion, Sustainability and Territorial Equity, and Tourism as a Right. The How section details Linear planning processes, Diagnostics and situational analysis, Institutional toolkits, Public participation, Product-oriented outputs, and Fragmented timelines. Each section is interconnected, showing the relationships and flow between different aspects of the assessment.Public policy assessment of tourism consultancy contracts in Ecuador (2014–2023). Source: Authors