Figure 1
A diagram representing the process model of GenAI enactment in SMEs. The diagram is divided into three main sections: Activation of Individual Trust and Engagement, Legitimizing and Direction Setting, and Embedding and Sustained Value Realization. Each section is further divided into second-order themes and first-order concepts. Barriers and enablers are listed under these themes and concepts. The diagram shows the relationships and flow between these elements, indicating how barriers can be overcome and enablers can facilitate the successful implementation of GenAI. The central part of the diagram highlights the core dimensions of the process model, with arrows indicating the direction of influence and interaction between different components.Gioia et al. (2013) informed process model of GenAI enactment in SMEs. Source: Authors’ own work