Figure 1
A conceptual model diagram representing the factors influencing the consumption motivation for local smallholder food products. The central element is labeled Consumption motivation for local smallholder food products. Seven factors are connected to this central element through arrows, indicating their influence. These factors are Quality and taste, Local patriotism, Provenance, Fashion, Personal contact with the producer, Environmental protection and sustainability, and Health consciousness. Each factor is represented as a rectangular box, and arrows point from each box to the central element, signifying their contribution to the consumption motivation.Conceptual model of the consumption motivation scale for local smallholder food products. Source: Authors' editing