Figure 2
This figure illustrates a dynamic and reinforcing conceptual framework showing how incentive mechanisms embedded in MaaS platforms (social, gamified, and economic rewards) foster sustainable mobility behaviors. The framework highlights the interconnections among three aggregate dimensions: increased active user engagement, reducing environmental impact and improving sustainability and induction of sustainable behaviors in the long term. Incentives stimulate user engagement, which promotes sustainable mobility practices and contributes to long-term behavioral change and sustainability outcomes.The proposed conceptual framework to incentivize sustainable mobility. Source: Authors' own work