Figure 1
The flowchart begins at the top with a text box labeled “Sustainability Communication Inputs (Hotel Websites)”. A downward arrow points from this rectangle to a text box labeled “Clarity”, positioned directly below. A text box labeled “Presence” is positioned on the left of “Clarity”, and another text box labeled “Richness” is positioned on the right of “Clarity”. Individual downward arrows point from “Presence”, “Clarity”, and “Richness” toward a circle labeled “Signal Strength (Signaling Theory)”, positioned directly below. A downward arrow from “Signal Strength (Signaling Theory)” leads to a text box labeled “Practical Visibility Index (P V I) (Measurement Output)” positioned directly below. A downward arrow from “Practical Visibility Index (P V I) (Measurement Output)” leads to a text box positioned directly below, labeled “Sustainability Visibility Scorecard (S V S) (Managerial Tool)”. A downward arrow from “Sustainability Visibility Scorecard (S V S) (Managerial Tool)” leads to a smaller text box positioned directly below, labeled “Chain-Level Benchmarking”. On the left side of “Chain-Level Benchmarking”, a text box labeled “Hotel-Level Improvement” is positioned. Further, on the right side of “Chain-Level Benchmarking”, a text box labeled “Destination-Level Governance” is positioned.Conceptual model of sustainability communication inputs, signaling strength, and the PVI–SVS framework. Source: Developed by the author