Figure 1
A flowchart representing the Technology Acceptance Model. The diagram starts with two key components: Perceived Usefulness and Perceived Ease of Use. Perceived Ease of Use influences both Perceived Usefulness and Attitude Towards Use. Perceived Usefulness also directly affects Attitude Towards Use. Attitude Towards Use impacts Behavioural Intention to Use, which in turn influences Actual Use. Arrows indicate the direction of influence between these components.TAM model. Source: Davis (1989)