Figure 3
The diagram illustrates a proposed research model combining elements from the ECM and TAM models. It features key components such as Confirmation, Satisfaction, Perceived Usefulness, Perceived Ease of Use, Attitude, and Continued Intention. Arrows indicate the relationships and flow between these components, showing how Confirmation influences Satisfaction and Perceived Usefulness, which in turn affects Attitude and Continued Intention. The model highlights the interconnectedness of these factors in determining continued intention.Proposed research model. Source: Authors' compilation