Figure 4
A mediation model diagram illustrating the relationships between perceived usefulness, perceived ease of use, satisfaction, attitude, and continued intention. The diagram features five main components: Perceived Usefulness, Perceived Ease of Use, Satisfaction, Attitude, and Continued Intention. Perceived Usefulness and Perceived Ease of Use are positioned at the bottom left and center-left, respectively. Satisfaction and Attitude are located at the top and center-right, while Continued Intention is at the top right. Blue arrows indicate parallel mediation, showing direct relationships between Perceived Usefulness and Satisfaction, Perceived Usefulness and Attitude, Satisfaction and Continued Intention, and Attitude and Continued Intention. Dashed red arrows indicate serial mediation, showing relationships between Perceived Ease of Use and Perceived Usefulness, Perceived Ease of Use and Satisfaction, Perceived Ease of Use and Attitude, and Perceived Usefulness and Attitude.Mediation model. Source(s): Authors' compilation