Figure 1
The flowchart shows two starting points, representing the two subjects of observation at the intersection of which this research lies: the virtual presence of DAX companies and climate activism, specifically Fridays for Future, on Twitter. In a first process, climate-related hashtags on Twitter based on the virtual representation of climate activism are identified. The second process is the extraction of climate-related Tweets of DAX companies on Twitter based on the virtual representation of DAX companies. These two processes converge at the extraction of climate-related Tweets of DAX companies containing identified hashtags of climate activists. The next step is the qualitative analysis of these climate-related conversations. Next, stakeholder engagement images are reconstructed and qualitative differentiation into subgroups takes place. The flowchart illustrates the sequential and interconnected steps involved in the research design.Research design. Source: Authors’ own work