Figure 2
The diagram presents a moderated mediation model examining how crisis response strategy, whether corporate reputation-focused or corporate social responsibility-focused, influences consumer responses through crisis response novelty. The model includes three main components: crisis response strategy, crisis response novelty, and consumer responses, which are further divided into attitude toward the company, purchase intention, and forgiveness intention. Dimensional associations, comparing corporate reputation versus hybrid approaches, are also included. Arrows indicate the directional relationships between these components. The crisis response strategy negatively impacts crisis response novelty, as indicated by a path coefficient of negative 0.57 with a significance level of p less than 0.05. The diagram visually represents the complex interactions and relationships within this moderated mediation model.The moderated mediation of dimensional associations and crisis response strategy on consumer responses through crisis response novelty (Study 1). Note. *p < 0.05, **p < 0.01, ***p < 0.001. Source: Authors' own work