Figure 4
The diagram presents a conceptual model showing the relationships between crisis response strategy, dimensional associations, crisis response novelty, and consumer responses. The model includes three main components: crisis response strategy, dimensional associations, and crisis response novelty. Crisis response strategy is divided into corporate communications-focused and corporate social responsibility-focused approaches. Dimensional associations are categorized as corporate social responsibility versus hybrid. Crisis response novelty is positioned as a mediator between crisis response strategy and consumer responses. Consumer responses include attitude toward the company, purchase intention, and forgiveness intention. The diagram shows that crisis response strategy positively influences crisis response novelty, which in turn positively affects consumer responses.The moderated mediation of dimensional associations and crisis response strategy on consumer responses through crisis response novelty (Study 2). Note. *p < 0.05, **p < 0.01, ***p < 0.001. Source: Authors' own work