Figure 7
Exemplar studies are organised into first order codes that contribute to social value creation or social value destruction, which together form phygital social value outcomes. Social value creation consists of social influence, connection, and belonging and community. Social influence is supported by Jeong and Jo 2024, and Pal et al. 2025. Connection is supported by Miele et al. 2024, Hasbi and van Marrewijk 2024, and Tackett and Lemon 2024. Belonging and community are supported by Tang et al. 2024, Orel et al. 2025, and Parth et al. 2023. Social value destruction consists of social isolation and social presence, poor communication, and loss of identity. Social isolation and social presence are supported by Mou et al. 2025, Orel et al. 2025, and Wheatly et al. 2023. Poor communication is supported by Teng Calleja et al. 2023. Loss of identity is supported by Shi et al. 2024, and Oppong Peprah 2024. Both social value creation and social value destruction contribute to phygital social value outcomes.Social value outcomes