Figure 2
The image contains four line graphs, each illustrating the moderation effect of B2B on different variables. The first three graphs on the left depict the relationship between B2B and NP, with ESP, ESPC, and ESPM as the dependent variables respectively. The fourth graph on the right shows the relationship between B2B and CP, with ESPM as the dependent variable. Each graph includes three lines representing B2B at -1 standard deviation, mean, and +1 standard deviation. The x-axes of the first three graphs are labeled NP, while the x-axis of the fourth graph is labeled CP. The y-axes are labeled ESP, ESPC, ESPM, and ESPM respectively. The lines in each graph show how the relationship between the variables changes at different levels of B2B. The red, blue, and green lines indicate the different levels of B2B, with the red line representing B2B at -1 standard deviation, the blue line representing B2B at the mean, and the green line representing B2B at +1 standard deviation.Moderation effect plots. Source: Authors’ own work using PLS4