Figure 1
A conceptual framework diagram showing relationships among constructs.The diagram illustrates a proposed conceptual framework with four main constructs: Online Reviews (OR), Attitude Toward Sustainable Practices (ATSP), Perceived Corporate Environmental Responsibility (PCER), and Booking Intention (BI). Arrows indicate hypothesised directional relationships among these constructs, labeled as H1 through H5. OR influences PCER through H1, and BI through H5. ATSP influences PCER through H2, and BI through H4. PCER influences BI through H3.

Proposed conceptual framework. Notes: OR = Online Reviews; ATSP = Attitude Toward Sustainable Practices; PCER = Perceived Corporate Environmental Responsibility; BI = Booking Intention. H1–H5 indicate the hypothesised directional relationships among these constructs. Source: Authors' own work

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