Figure 2
The diagram illustrates the causal relationships among four variables: OR (Online Reviews), ATSP (Attitude Toward Sustainable Practices), PCER (Perceived Corporate Environmental Responsibility), and BI (Behavioral Intention). OR has direct paths to PCER and BI, with coefficients of 0.31 and 0.38 respectively, both significant at p < 0.001. ATSP has direct paths to PCER and BI, with coefficients of 0.23 and 0.24 respectively, both significant at p < 0.001. PCER has a direct path to BI with a coefficient of 0.08, which is not statistically significant. The arrows indicate the direction of influence among the variables.Causal relationship between OR, ATSP, PCER, and BI. Notes: OR = Online reviews; ATSP = Attitude toward sustainable practices; PCER = Perceived corporate environmental responsibility; BI = Booking intention. *Significant at the 0.001 level. Source: Authors’ own work