Figure 2
In the first order concept column, the first box contains two bullet points: Engaged in self-directed learning while maintaining an awareness that structured education can significantly accelerate the mastery of export techniques, with the source C V Coco Mandar Indonesia; and Government institutions such as the Indonesia Trade Promotion Center, I T P C, play a significant role in facilitating communication between exporters and prospective international buyers, with the source C V Coco Mandar Indonesia. An arrow connects this box to the second order concept Learning and Institutional Support in Strengthening Export Capacity. The next first order box contains three bullet points: Exporting forms an integral part of the business’s long-term vision, source A T T E M P E; Increasing production capacity and market, source C V Coco Mandar Indonesia; and Understanding the characteristics of foreign markets, source C V Coco Mandar Indonesia. An arrow connects this box to Export as a Growth Strategy. The third first order box contains two bullet points: The products emphasize not only functionality but also authenticity and superior quality, source A T T E M P E; and Driven by a vision to promote local products in the global market, sources Catherine Myfashiongrosir, Triana Makrame and Nungki A T T E M P E. An arrow connects this box to Quality and Innovation of Local Products. The three second order concepts are joined by a vertical connector that leads to the third aggregate dimension Women as Agents of Local to Global Economic Transformation, enclosed in an oval. The next first order box contains two bullet points: Excessive shipping costs represent a primary obstacle in the early stages of market entry, source C V Coco Mandar Indonesia; and International market demands for large-volume shipments present challenges for small and medium-sized enterprises, S M E s, in the export process, source C V Coco Mandar Indonesia. An arrow connects this box to Overcoming Logistics and Shipping Challenges. The following first order box contains two bullet points: Exhibits resilience amid fierce price competition by upholding high product quality, source MyRama.id; and The rising cost of raw materials, coupled with the declining quality of domestic supply due to increased raw material exports, poses a significant challenge, source C V Indo Arab Enterprise. An arrow connects this box to Overcoming the Challenges of Local Raw Material Quality. These two second order concepts are linked by a vertical connector leading to the oval Resilience and Toughness as Key Gender Roles in Internationalization. The next first order box contains one bullet point: The learning process is generally self-directed, relying on practical, experience-based content accessed through platforms such as YouTube, source C V Coco Mandar Indonesia. An arrow connects this box to Self-Learning and Capacity Building. The following first order box contains two bullet points: The use of social media platforms such as Facebook and Instagram, combined with digital advertising tools, serves as an effective strategy for reaching customers across regions, sources Myfashiongrosir, MyRama.id and Paritali-Makrame; and Adoption of e-commerce platforms and decentralized, reseller-based distribution models, source Brebes Mili Food. An arrow connects this box to Utilization of Digital Platforms for Marketing. These two second order concepts are linked by a vertical connector leading to the oval Leveraging Technology and Innovation as a Pathway to Globalization. The next first order box contains three bullet points: Fostering social impact by creating jobs and empowering local communities, source A T T E M P E; The involvement of local communities in production reflects a commitment to empowerment, source Paritali-Makrame; and A pathway to economic inclusion for marginalized groups such as housewives and students, source Myfashiongrosir. An arrow connects this box to Job Opportunities and Community Empowerment. The final first order box contains one bullet point: The digital platform facilitates collaboration by uniting resellers from various socio-economic and demographic backgrounds, sources Myfashiongrosir and Brebes Mili Food. An arrow connects this box to Community and Collaboration. These final two second order concepts are joined by a vertical connector leading to the oval Community Empowerment and Social Responsibility. All first order concept boxes connect to their corresponding second order concept boxes through right-pointing arrows, and each group of second order concepts is connected by a vertical line to a single third aggregate dimension oval on the right.Aggregate dimensions of Indonesian women in international market engagement
Source: Figure by authors