Figure 4
A horizontal bar graph compares specific messages from the caption that influenced respondents to share the MOOC Calendar. The horizontal axis represents the percentage of respondents, ranging from 0 percent to 25 percent. The vertical axis lists the specific messages: E Certificates, Course Flexibility, Course Count, Personalization, Additional Courses, Year Announcement, Emotion Driven Language, Contact Information, Hashtags, and Call to Action. Each bar represents the percentage of respondents influenced by each message. E Certificates influenced 21.0 percent of respondents, Course Flexibility influenced 20.5 percent, Course Count influenced 12.4 percent, Personalization influenced 11.8 percent, Additional Courses influenced 7.8 percent, Year Announcement influenced 6.3 percent, Emotion Driven Language influenced 5.6 percent, Contact Information influenced 5.1 percent, Hashtags influenced 4.8 percent, and Call to Action influenced 4.8 percent.The most prevalent message that influenced respondents to share the MOOC Calendar