Figure 2.
The diagram connects L P Engagement with Proactively using card, Redeeming points, Adapting purchase behaviour, Sharing information, Being receptive of information, and Searching for information. The reported coefficients are 0.408 for Proactively using card, 0.798 for Redeeming points, 0.747 for Adapting purchase behaviour, 0.766 for Sharing information, 0.786 for Being receptive of information, and 0.917 for Searching for information. All coefficients report significance at p less than 0.001.Results of Study1