Figure 2
The diagram depicts the adoption dynamics of smart containers through a series of interconnected components and feedback loops. Key elements include Calculated New Adoption Rate, Total Active Fleet Size, Revenue Generation, Total Investment, Replacement Costs, Operating Costs, Operating Profit, Saturation Factor, and Perceived Performance. The diagram highlights two main feedback loops: R1, a reinforcing loop where higher adoption leads to more revenue, better profit, improved perception, and accelerated adoption, and B1, a balancing loop where a larger fleet results in higher saturation and reduced adoption. Arrows indicate the direction of influence between these components, with green arrows representing positive influences and red arrows representing negative influences. The relationships between these elements illustrate how the adoption of smart containers affects various operational and financial aspects.Causal loop diagram: smart container adoption dynamics. Source: Authors