Figure A1
The flowchart illustrates the search strategy for the Scopus database, detailing the sequence of search terms and their intersections. The process begins with a search for terms related to digital innovation, including Digital Innovation, Digital Technology Innovation, Digital Transformation, AI, Industry 4.0, Cloud Computing, Blockchain, Internet of Things, Artificial Intelligence, Digital Twin, Innovation diffusion, Diffusion of Innovation, and Diffusion of innovations, resulting in 1,396,097 hits. The next step involves searching for terms related to competitive strategy, such as Competitive Strategy, Competitive Advantage, Strategic Competitiveness, Competitiveness, Digital Strategy, Strategic Management, Operational Performance, Sustainable Competitive Advantage, Productivity, Strategic Positioning, and Business Strategy, yielding 9,827,439 results. Then the third step involves searching for terms related to Small and Medium-Sized Enterprises, and SME, providing 381,325 results. Intersecting these three searches from stages 1, 2, and 3 results in 2,813 studies.Scopus database search strategy and search string. Authors’ own work