Figure 1
A flowchart illustrating the relationships between psychological ownership, territoriality, apathy, and engagement towards brands. The diagram starts with 'xy Psychological Ownership' at the left, which influences both 'Territoriality' and 'Apathy'. 'Territoriality' positively influences 'Positively-Valenced Engagement' and is influenced by the conjoined psychological ownership between two brands ('xy Psychological Ownership'). 'Apathy' negatively influences 'Positively-Valenced Engagement' and is influenced by 'xy Psychological Ownership'. Arrows indicate the direction of influence between these components. The diagram includes labels such as H1a, H1b, H2a, H2b, H3a, H3b, H4a, and H4b, which represent specific hypothesized relationships. The overall structure shows how psychological ownership affects engagement, mediated through territoriality and apathy.Hypothesised framework