Figure 1
A diagram representing the research framework. The diagram includes several key components: Design of Packaging, Perceived Subjective Social Status, Groundedness, Perceived Efforts, and Intentions to Reduce Food Waste. The Design of Packaging is divided into Retro and Non-retro. Arrows indicate the relationships between these components. The Design of Packaging influences Perceived Subjective Social Status, which can be either High or Low. This, in turn, affects Groundedness and Perceived Efforts. Groundedness and Perceived Efforts both influence Intentions to Reduce Food Waste. Additionally, the Design of Packaging directly impacts Intentions to Reduce Food Waste. The arrows labeled H1, H2, H3, H4, and H5 indicate specific hypotheses within the framework.Research framework. Source(s): Authors’ own work