Figure 3
The flowchart illustrates the research process framework. It begins with an extensive literature review and conceptual framework development, leading to questionnaire design. This is followed by sampling and data collection, which feed into data preparation. Data preparation then leads to analysis of data, including sample characteristics, CMB, and NRB analyses. The analysis results are used in two parallel paths: PLS-SEM involving measurement and structural models, and fsQCA involving data calibration, truth table construction, and the analysis of necessary and sufficient conditions. Both paths converge to produce results, which are then discussed. The final step includes conclusions, limitations, and future research.Research process framework