Figure 2
The diagram presents a structured research design aimed at studying potential synergies between resilience and sustainability concepts within new product development. It begins with qualitative data collected from in-depth interviews and reporting documents, which are then coded into categories such as internal environment, external environment, innovations, vertical integration, and supply chain relationships. These categories are further analyzed to derive concepts like new product development, resilience, and sustainability. The diagram highlights potential synergies between these concepts and includes a triangulation process to validate the findings with company documents. The coding process involves both inductive and deductive methods to identify links and relationships, which are then synthesized and reported. The overall structure emphasizes the interplay between different factors and their impact on firm success.Research design to study potential synergies between the concepts. Source: Authors’ own work