Figure 3
A diagram shows three phases of A I in tourism.The diagram shows three vertical panels arranged from left to right, each with a circular image on top, a bold label, and descriptive text. The first panel on the left contains a circular image of a futuristic tourism cityscape with holographic data overlays and is labeled “Pre-AGI phase – Current A I implications in tourism.” Below the label, the text lists “personalization, chatbots, virtual assistants, transportation optimization, energy management, visitor forecasting.” The middle panel contains a circular image of a digital humanoid A I figure surrounded by glowing interfaces and is labeled “Transitional A I to A G I period – Advanced technology surpassing narrow A I and disrupting tourism.” Below the label, the descriptive text reads: “Enhanced automation; dynamic experiences; real-time suggestions; increased problem-solving. A holistic system for decision-making combining knowledge from various sources and disciplines.” The right panel contains a circular image of humanoid robots with a glowing digital figure above them and is labeled “A G I era – Integrated, holistic, interconnected A I informed systems making a unified framework with complex relationships between people, services, and environment.” Below the panels, a large double-headed horizontal arrow runs across, labeled from left to right: “A I-informed period,” “Transitional A I to A G I period,” and “Future,” corresponding to the three panels above. At the bottom are two rectangular text boxes. The first text box, aligned with the left panel, is labeled “Drawbacks and threats: A I limitations; biases; ethical considerations in design and implementation; fears of loss of ‘human touch’ in the tourism industry.” The second text box, aligned with the middle and right panels, is labeled “Threats and perils: Power shifts; uncontrollable superintelligence; loss of human control; human job shifts; concentration of power; over-reliance on A G I’s judgement in governance and tourism; A G I prioritizing efficiency over human well-being; possible dystopian scenario of A G I controlling human actions and behavior; existential crisis.”

The transitional AI to AGI-informed phases distrupting the tourism ecosystem. Figure by author-with images created via ChatGPT, OpenAI

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