A scatter plot titled Importance-performance map compares C E P, J I T, and T Q M. The horizontal axis is Importance, Total effects, and ranges from 0.22 to 0.50 in intervals of 0.02. The vertical axis is Performance and ranges from zero to 100 in intervals of 10. C E P is positioned at about 0.28 importance and 59 performance. J I T is positioned at about 0.48 importance and 57 performance. T Q M is positioned at about 0.23 importance and 64 performance. The legend identifies C E P, J I T, and T Q M.