Figure 2
The diagram illustrates a structural model depicting the relationships between various factors influencing the use of drop shipping. It includes five main components: Technological optimism, Attitudes towards the use of drop shipping, Perceived enjoyment of drop shipping, Intention to use drop shipping, and Actual use of drop shipping. Technological optimism influences attitudes towards the use of drop shipping with a path coefficient of 0.123. Attitudes towards the use of drop shipping, which has an R-squared value of 0.578, is influenced by technological optimism and perceived enjoyment, with path coefficients of 0.123 and 0.103, respectively. Perceived enjoyment of drop shipping influences both attitudes towards the use of drop shipping and intention to use drop shipping, with path coefficients of 0.103 and 0.149, respectively. Finally, intention to use drop shipping influences the actual use of drop shipping, with a path coefficient of 0.505.Structural model. Source(s): Authors' own work