Figure 1.
The conceptual model links Generative Artificial Intelligence, Entrepreneurial Orientation as a mediator, Digital Literacy as a moderator, and Growth of Small and Medium Enterprises. H 1 connects Generative Artificial Intelligence directly to Growth of Small and Medium Enterprises. H 2 connects Generative Artificial Intelligence to Entrepreneurial Orientation. H 3 connects Entrepreneurial Orientation to Growth of Small and Medium Enterprises. H 4 connects Entrepreneurial Orientation to Digital Literacy. H 6 links Digital Literacy to the relationship between Entrepreneurial Orientation and Growth of Small and Medium Enterprises. A dashed H 5 pathway runs from Generative Artificial Intelligence around the model to Growth of Small and Medium Enterprises.Theoretical model
Source: Authors’ own work