Figure 1
The diagram is arranged vertically. On the far left three phase labels run down the figure as “Assembling phase”, “Arranging phase”, and “Assessing phase”, and a top-down flow of boxes proceeds through the stages. The top box in “Assembling phase” is titled “IDENTIFICATION”, and contains four points: “Domain: A I in food marketing and sustainable food consumption”, “Research questions: R Q 1: How is artificial intelligence used in the food sector to support sustainable consumption question mark R Q 2: In what ways does A I-enabled innovation create value for consumers in the context of sustainable food consumption question mark R Q 3: How can patterns of A I-driven consumer value creation be synthesized into a conceptual framework for promoting sustainable food consumption question mark”. The next point is “Source type: Scientific journals, books chapters, and conference papers”, and “Source quality: W o S, Scopus”. A downward arrow connects this identification box to the next box. The next box “ACQUISITION” in “Assembling phase” lists four points: “Search mechanism and material acquisition: W o S and Scopus search engines, Google Scholar”, “Search period: not established”, “Search keywords: “artificial intelligence”, “A I”, “sustainab asterisk”, “green”, “responsible”, “environmental”, “pro environmental”, “pro-environmental”, “food”, “consumer”, “attitude”, “customer”, “behave asterisk” (exact queries in the text)”, and “Total number of articles returned from the search: n equals 319”. A downward arrow continues to the organization step. The “ORGANIZATION” box in “Arranging phase” shows two points: “Organizing codes: A I functionalities (for example, personalization, nudging, automation), sustainability outcomes (for example, reduced food waste, dietary shifts), and value for consumers (for example, active engagement, personalized content)” and “Organizing framework: Transformative Consumer Research Theory, the affordance theory”. A downward arrow moves to purification. The “PURIFICATION” box in the “Arranging phase” lists: “Article type excluded: Duplicate articles, articles reflecting on the company-oriented solutions”, “Article type included: All collected articles irrespective of the methodology employed”, and “Total number of articles include in the decision-making process: n equals 89”. A downward arrow leads to reporting. The “REPORTING” box in “Assessing phase” states “Analysis method: Content analysis” and “Agenda proposal method: Identification and discussion of research limitations and providing recommendations for future research agenda”. A final downward arrow leads to “EVALUATION” in the “Assessing phase”, and lists “Reporting conventions: Tables, figures” and “Limitation: sample size, high rate of exclusions”.Research method based on the SPAR-4-SLR protocol. The figure outlines the systematic review process, showing how the SPAR-4-SLR framework structures the stages of planning, conducting, and reporting to ensure transparency, rigor, and replicability. Source: Authors’ own based on SPAR-4-SLR by Paul et al. (2021)