Figure 2.
Perceived Effectiveness of Privacy Policy connects to Trust at 0.44, Perceived Benefits at 0.29, Perceived Risks at minus 0.13, and Privacy Control at 0.52. Privacy Control connects to Perceived Benefits at 0.12, Privacy Concerns at minus 0.34, and Intention to Use at 0.25. Privacy Concerns connects to Perceived Risks at 0.48, Perceived Benefits at 0.13, and Intention to Use at minus 0.10. Perceived Risks connects to Trust at minus 0.08, Perceived Benefits at minus 0.16, and Intention to Use at minus 0.14. Perceived Benefits connects to Trust at 0.23 and Intention to Use at 0.42. Trust connects to Intention to Use at 0.09. Values displayed with the constructs are Trust 0.36, Perceived Benefits 0.17, Perceived Risks 0.27, Privacy Control 0.27, Privacy Concerns 0.12, and Intention to Use 0.46.Structural equation model results
Note: Values on the paths represent standardized regression coefficients (β), while R2 values indicate the explained variance of the endogenous variables
Source: Authors’ own work