Figure 2.
A neural network links five input factors through two hidden nodes to behavioural intentions.The neural network contains five input nodes, Identification, Authenticity, Credibility, Hedonic value and Informative value. Identification connects to Hidden node 1 and Hidden node 2. Authenticity connects to Hidden node 1 and Hidden node 2. Credibility connects to Hidden node 1 and Hidden node 2. Hedonic value connects to Hidden node 1 and Hidden node 2. Informative value connects to Hidden node 1 and Hidden node 2. Hidden node 1 and Hidden node 2 each connect to Behavioral intentions. All connections use directional arrows from the five input nodes towards the two hidden nodes and from both hidden nodes towards Behavioral intentions.

ANN model

Source: Authors’ own work

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