Figure 1
A diagram illustrating the influence of trust-building and reducing privacy concerns on business model effectiveness for six Fintech business models. The diagram shows two main components: Trust-building and Reducing personal information privacy concerns. Both components have arrows pointing towards Business model effectiveness for all six Fintech business models, indicating a positive influence. The diagram is repeated six times, suggesting its application to each of the six Fintech business models.Proposed new building blocks for each of the six AI-focused Fintech business models (Zarifis and Cheng, 2024)